President Joe Biden’s reelection campaign for 2024 has been in motion since he took office last January. According to reports, he is expected to launch his campaign through a video announcement this week. Biden’s campaign is anticipated to draw from his messaging and policy moves over the past few months that emphasize his administration’s accomplishments, contrast Republican policies he sees as extreme, and address concerns regarding his age. His team has made it clear that their strategy will focus on demonstrating how his administration is implementing massive new infrastructure, technology, and climate laws to aid the American people.
The objective of his campaign launch is to start fundraising as soon as possible. Biden’s last successful campaign raised over $1 billion, which is expected to grow even more this time around. He has a gathering scheduled for top donors in Washington on Friday, which is expected to jumpstart the fundraising effort for his campaign.
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The news of his campaign launch comes amid a crucial moment for the country as Washington is nearing a fight over raising the nation’s borrowing limit. With Republicans continuing to criticize Biden on government spending increases and inflation, the 2024 general election picture is uncertain. The potential for a rematch with former President Donald Trump, the GOP front runner, or a contest against one of the handful of other Republicans campaigning for the position, could see the country split over leadership and polarization.
Aides of the President contend that Biden has essentially been campaigning since Republicans took control of the House last year. The frame of reference for his activities and message over the next few months will inevitably shift as voters from both parties tune in to the 2024 political dynamics. However, he continues to tread cautiously in terms of making an announcement because most incumbents delay them as long as possible to appeal to a wider swath of the populace when they are viewed outside the lens of electoral politics.
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Despite being 80 years old, with concerns that he might not be physically fit for the job, the President plans to mount a robust campaign in the future – from fundraising to field organizing. Biden plans to follow a roadmap that former President Barack Obama followed when he launched his re-election campaign in April 2011, but waited 13 months before holding his first official reelection campaign rally in May 2012.
As he prepares for his campaign, Biden plans to remain focused on governance, a tactic aimed to highlight his focus on governing rather than campaigning. According to Eric Schultz, a spokesman for former President Barack Obama, “The single best thing Joe Biden can do for his reelection is to continue to be president of United States when he’s out there barnstorming the country, talking about what he’s delivered and what he wants to do”.
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Some Democrats are skeptical about Biden’s candidacy, but his team insists that they have already cleared the way for his nomination, and there are no serious rivals for it. Democrats are giving him a clear path to the nomination, but the general election picture is still uncertain, as the country is polarized.
Overall, President Biden’s upcoming campaign launch is expected to reveal the message and issues he plans to address over the next four years. However, his team has made it clear that his campaign has been in motion long before the announcement, and the focus will remain on governing the country, laying out accomplishments, and fundraising for the 2024 presidential race.
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