Samsung is set to release two cheaper Fan Edition (FE) models as part of its Galaxy Tab S9 series. The rumour mill has been churning for several weeks and tech insider SamMobile believes it has discovered the model numbers that relate to the new devices.
The SM-X516B and SM-X616B are thought to be the budget-level versions of the Tab S9 series, which would mark a departure from the conventional SM-X716, SM-X816 and SM-X916 model numbers associated with the Tab S9, Tab S9 Plus and Tab S9 Ultra.
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Samsung previously released an FE tablet in 2021, but it wasn’t included in the Galaxy Tab S8 range that launched the following year. The SM-X516B and SM-X616B may represent Samsung’s reintroduction of the FE model after a brief hiatus.
The devices are expected to be fitted with a mid-range Exynos 1380 chipset and be available with either 6GB or 8GB of RAM. They should come alongside the main Tab S9 tablets in August or September.
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In previous years, Samsung has used FE tablets and phones to appeal to those who want well-performing devices without the high price associated with flagship models. By creating affordable options, Samsung aims to offer buyers a better range of choices across price points.
It’s unclear why Samsung didn’t release FE models alongside the Galaxy Tab S8 or the Galaxy S22, but the global pandemic and resulting economic uncertainty could be factors.
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Another possibility is that sales weren’t strong for the Samsung Galaxy S21 FE, and the company has hesitated to add more FE models. The release of two Galaxy Tab S9 FE models might be an indication that Samsung plans to continue with the concept despite past challenges.
The aim of the FE series is to strike a balance between affordability and performance, while ensuring buyers don’t have to make too many compromises. The key to success could lie in finding the right price point. If Samsung gets this right, the new devices could prove popular.
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Apple’s iPad range offers a role model for Samsung as it covers a wide range of price points, offering different configurations for different budgets. Samsung could benefit from a similar approach that provides a variety of options across price points.
The Galaxy Tab S9 series is expected to be one of the company’s key smartphone launches in 2022. Samsung is likely to ramp up its marketing efforts ahead of the launch of the new devices, which will compete with rival Android tablets by Google, Lenovo and Huawei.
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While the market for tablets has contracted in recent years, there is still significant potential for Samsung to grow its customer base. The introduction of two new FE models at a lower price point could draw new buyers and help the Galaxy Tab S9 series to stand out in a crowded marketplace.
In summary, Samsung is set to release two FE models as part of its Galaxy Tab S9 series, which will feature a mid-range Exynos 1380 chipset, 6GB or 8GB of RAM and will launch alongside the main Tab S9 tablets around August or September. With FE models having been successful in the past, Samsung is looking to provide buyers with more options across a wider range of price points. The new devices will compete with rival Android tablets and help Samsung grow its customer base in a challenging market.
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